Case Study - Motrain

Highlights:

Customer registrations have increased by over 1500%
Customer course completions have increased by over 3500%

The Learn and Earn Program

The Watts Learning and Development team approached us looking for a way to improve the results of their online customer education program. We worked closely with their team developing an intuitive rewards mechanism allowing users to earn tokens for completing courses.

These digital tokens can be redeemed for Watts-branded merchandise which is shipped directly to the customer through a unique integration with a 3rd party fulfillment provider. Here’s what happened:

“Watts’ Learn and Earn program is designed to incentivize plumbing contractors, engineers, and distributors to complete our on-line training modules. Rewarding industry professionals who complete our on-line training with branded merchandise provides Watts’ marketing team a great vehicle to educate industry professionals about our differentiated, labor saving products and solutions 24/7 while developing an ongoing digital dialogue with them.”

– Greg Gyorda – Director of Customer and Employee Training